Social Display & Video

Welcome to Polar's support hub for Social Display & Video. Here are resources for getting started, best practices for reaching your campaign goals, and more.

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Email support@createwithpolar.com with any questions.

Getting started

1. Invite User to Organization and Team

Watch the video to learn how to add and invite users to your team and organization in Polar's UI.

2. Create a campaign 

3. Add a creative via social import

Watch the video or download the PDF to learn how to add a creative to a campaign using the social import method. Note: social import works for public, organic Facebook or Instagram content and most Twitter content.

5. Duplicate a creative

Watch the video or download the PDF to learn how to duplicative a creative.

6. Copy a creative ad tag

Watch the video or download the PDF to learn how to copy a creative ad tag.

7. Generate a preview

Watch the video or download the PDF to learn how to generate a preview of an ad or to share with people without access.

8. Generate Facebook ad preview link

Watch the video or download the PDF to learn how to generate a Facebook ad preview link.

9. Trackers

Watch the video and download the 3rd party tracking specifications PDF to learn about using trackers in Polar's UI.

10. Campaign reporting

Watch the video or download the PDF to learn about campaign reporting in

Polar's UI.

11. Video reporting

Watch the video or download the PDF to learn about video reporting in Polar's UI.

12. Clicks

Watch the video and download the PDFs to learn about clicks in Polar's UI.

13. Story Creatives (NEW)

Watch the video to learn how to build Story creatives using the Polar UI.

Best practices

Here are some tips to effectively reach your campaign goals.

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1. Video

2. Performance campaigns

3. Engagement campaigns

4. Awareness campaigns 

5. Influencer promotion

6. Case studies

7. Trafficking

14. Preview Tool Tutorial

Watch the video to learn how to generate demos or mock-ups using the Preview Tool.

1. Video

Watch the video and download the PDF to learn about video best practices when using Social Display & Video with Polar.

2. Performance campaigns

Watch the video and download the PDF to learn tips for optimizing creatives when the campaign objective is performance.

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View case studies.

3. Engagement campaigns

Watch this video and download the PDF to learn tips for optimizing creatives when the campaign objective is engagement.

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View case studies.

4. Awareness campaigns

Watch this video and download the PDF to learn how to optimize creatives when the campaign objective is awareness.

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View case studies.

5. Influencer promotion

Watch the video and download the PDF to learn tips for optimizing creatives when creating influencer promotion campaigns.

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View case studies.

6. Case studies

Download the PDF to view case studies.

Download the PDF to learn trafficking best practices for Social Display & Video with Polar.

1. Size placements

All Social Display & Video creatives are trafficked and tracked in DSPs as display tags. 

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IAB placements to target are 300x250, 300x600, or 320x480.

2. Rendering options

Social Display & Video with Polar ads can render in either a flexible experience or fixed size experience. Watch the video to learn how to preview ads in the different sizes and download the PDF to see an overview of the rendering options.